Big bucks for an expired domain — but an even more interesting story.

      Australia’s Woolworths Limited got into the domain name drop catching game recently by picking up the domain name Hardware.com.au for $33,000 AUS.

      What makes this story more interesting, according to the Herald Sun, is that one of Woolworths’ rivals let the domain name expire.

      Bunnings Building Supplies Pty Ltd owned the domain name but may not have received the renewal notice due to an outdated email address, reports the newspaper. Woolworths entered the hardware market in competition with Bunnings last year.

      The company picked up the domain name from drop.com.au, an expired domain name service recently acquired by Fabulous.

Source from Domain Name Wire

About Todayisp
Todaynic.com International Limited(Todayisp.com) was incorporated in Hong Kong in 2005, directly under Todaynic.com, Inc. which was established in 2000. As one of the first ICANN (The Internet Corporation for Assigned Names and Numbers), Verisign, HKDNR, and CNNIC (The China Internet Network Information Center) accredited registrars, Todayisp is also a leading provider of services in domain name registration and web hosting.

www.todayisp.com

Todaynic.com International Limited

ICANN CNNIC HKDNR Accredited Registrar