Because it's about interaction, not just transactions.

As one of the original top-level domains, .ORG’s true power lies in its ability to generate interaction, not just transactions. For the past 25 years, .ORG has reshaped the online world by driving business, creating opportunities, advancing knowledge, and most importantly, building communities.

Simply, .ORG is the domain of choice for companies, organizations, and individuals – all of whom share the belief that channeling passion toward a shared purpose is the foundation of success. People turn to .ORG to mobilize their communities, achieve a common goal, or pursue a shared cause. Why? Because .ORG provides the address online to inspire collaboration, educate communities, and express opinions. What’s more is that .ORG also conveys trust.