Internationalized Domain Names are domain names represented by local language characters. Such domain names could contain letters or characters from non-ASCII scripts (for example, Arabic or Chinese). Recently, much effort has gone into making domain names available in character sets other than ASCII, making the Internet more accessible while preserving a naming system that is globally unique and resolvable. Existing country code domains are going to continue to function as usual with new IDN country codes extensions created. Generic TLDs (.com, etc.) are also planning on implementing new IDN extensions later 2010.

There are two types of IDN domains: partial (IDN.xx) or full (IDN.IDN). A partial IDN has the extension still in Latin-based characters, while full IDNs are completely represented in that language's native character set. IDN.xx domains are already being offered through many gTLD and ccTLD providers [such as 时代互联.com (eranet.com in Chinese)] as domains where the native language is displayed for the domain and not the extension. Partial IDN TLDs will lose their effectiveness if the SLD (domain) and the TLD (extension) are in different character sets (such as 时代互联.com) requiring the client to change their keyboard settings to type in the full domain name.

Protect your brand equity, and build up your on-line image.

Common Chinese domain suffix, .中国 and .cn are the same.

Register one common simplified Chinese domain, get one same traditional Chinese domain for free.

For example: if you register "时代互联.中国 ", you can get the two below domains.

時代互聯.中国   、  时代互联.中国