In a tweet this morning, Sedo domain broker Dave Evanson announced that the company has brokered the sale of DJI.com for $300,000. The former owner appears to be an individual from Miami Beach who had parked the domain name at Sedo. I don’t know if Sedo made an outreach to try and sell the domain name on behalf of the owner or if they negotiated via the Sedo landing page. I looked through my Gmail history, and I don’t see any mention of this domain name being brokered publicly before.
    The new registrant appears to be a Chinese company called Dajiang Innovation Technology, Inc. They currently use DJI-Innovations.com for its website, and throughout the website, the company refers to itself as simply DJI. This domain name is certainly a nice upgrade.
    The sale price of $300,000 is pretty remarkable for this domain name. On the face of it, I don’t see that much value, but of course a domain owner can only get that much money if he or she asks for it. From my experience, a very high asking price is usually a deal killer, but clearly the buyer wanted (or perhaps needed) this domain name enough to justify the purchase price.
Congratulations to all parties on this deal.