Using Facebook is the online equivalent of staring at yourself in the mirror, according to a study.

Those who spent more time updating their profile on the social networking site were more likely to be narcissists, said researchers.

Facebook provides an ideal setting for narcissists to monitor their appearance and how many ‘friends’ they have, the study said, as it allows

them to thrive on ‘shallow’ relationships while avoiding genuine warmth and empathy.

They also tend to use the site for promoting themselves to friends or people they would like to meet, the study concluded.

They all took psychology tests to measure their levels of narcissism, which the study defined as ‘a pervasive pattern of grandiosity, need for

admiration, and an exaggerated sense of self-importance’.

Those who scored higher on the narcissism test checked their Facebook pages more often each day than those who did not.

There was also a difference between men and women – men generally promoted themselves by written posts on their Facebook page while

women tended to carefully select the pictures in their profile.

The findings, published in the journal Cyberpsychology, Behaviour And Social Networking, also suggested that those with low self-esteem also

checked their Facebook pages more regularly than normal.

This may not be altogether surprising as it is widely thought, however contradictory it may appear, that narcissism is linked to a deep-rooted lack

of self-esteem.

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