The biggest sweepstakes in the history of ICANN.

ICANN will hold its new TLD lottery “prioritization draw” on December 17 in Los Angeles.

The results will be used to determine the order in which initial evaluation results are released. This will have some correlation to when you can

actually get your TLD live on the web, so it’s a big deal.

ICANN is doing four things for the draw that I think are smart:

1. It’s at the Hilton LAX. You can literally fly into LAX and make it to the hotel in 15 minutes.

2. You don’t have to be present for the draw to participate. You can buy your tickets as early as December 12 and then go home — you’re

entered into the draw when you buy your tickets.

3. The draw will be broadcast live online.

4. You can send a proxy to buy your ticket. If you don’t have one, ICANN will help you find a no-charge proxy.