"Respondent creates confusion through its registration and use of the disputed domain names, which are confusingly similar to Complainant’s marks.  Internet users likely reach Respondent’s sites while searching for that of Complainant, and are may misinterpret any sponsorship or affiliation between Respondent and Complainant.  Respondent profits when Internet users utilize the click-through links at the websites resolving from the confusingly similar domain names.  "

      The ten domain names won by Hard Rock Cafe in arbitration are : hardrockpokeronline.com, ardrockblackjackonline.com,hardrockcasinogames.com,hardrockonlinelottery.com,hardrocklotteryonline.com,hardrockonlinepoker.com>, <hardrockhotelblackjack.com,hardrockhotelpoker.com,hardrockonlineblackjack.com and hardrockcasinoblackjack.com.