1. All the good domains are taken.

      According to the latest VeriSign domain industry brief, there are over 80 million .COM domain names registered. So, there is some justification for this prevalent myth, but I’m here to tell you it is far from being completely true!

      It is still possible to use keywords to create great quality two and three-word domains. Additionally, millions of the domains that have been claimed are destined to expire and become available again. Tools for researching and filtering through expired domains will forever prove this myth false.

2. Social profiles will replace domain names.

      There has been some talk in marketing and advertising circles that the huge attraction to social networking will cause businesses to skip creating actual websites all-together. While this may be true for a very small number of poor souls, the benefits of a self-hosted website far out-weigh the popularity of social profiles.

      If anything, social networking is leading to more websites and more internet consumers. One common and prominent feature of social profiles is a place to highlight a website address.

3. .COM ranks higher than .NET, .ORG, etc. on search engines.

      This is another tricky myth that has some grain of truth, but needs clarification. According to Google spokesperson Matt Cutts, the domain extension does play a small factor in the ranking algorithm, but only for defined countries.

      Because .COM is commonly associated with the United States, it will have some priority over foreign country-code domains (such as .LY, .CO.UK, .CO.ZA, etc.). However, it does not have priority over other approved extensions that are also used in the United States (such as .NET, .ORG, .TV, .INFO, .CO, etc.). All of these extensions have an equal opportunity to rank highly for desired keywords.

      Each country-code domain has the equivalent advantage over .COM on their own Google international search engines.

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4. There are no affordable .COMs for sale.

      There is a stigma placed on .COM domain names because of uneducated sellers heavily inflating the valuations of their common domains. Take a look on eBay for domains for sale and you will see what I mean.

      If you can be patient and search out the right places you will find reasonable sellers offering great quality domain names for sale. These legitimate sales can be found at popular domain marketplaces or at private portfolio websites. Another option is to contact a seller directly. It does not hurt to look-up a domain and email the domain owner to negotiate a good price.

5. Common domains are worth hundreds or thousands of dollars.

      Domain valuation is not easy. Because each and every domain name is unique, the only way to accurately gauge the value of a given domain is to compare similar sales, market size, potential end-users and size-up keyword statistics. All in all, not an easy task.

      Most individuals simply do not have the experience and understanding of the industry to accurately price their domains for sale. A lot of domains are not worth anything because better options may are readily available and because they have a yearly renewal fee.

      The chances of a domain registered yesterday being worth thousands of dollars to someone is very slim, unless you know what you’re doing and have found a gem or are very lucky.

Keep on Busting Domain Myths

      The domain industry has a lot of work to do as far as educating the public, now more than ever. Please help share the truth about Domaining.

      What do you want to know about domain names? Ask a question on the DotSauce Q&A Forum and our community of experienced domainers will do their best to help.

      Did I miss a common domain name myth? Please leave a comment below with any additions you would like to add. The more knowledge shared, the better!

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