Google is growing up and entering its awkward “tween” years. Monday marked the company’s 12th birthday, the time in a company’s life when it starts to really take notice of the opposite sex, go to dances, and tape Zac Efron or Megan Fox posters to its bedroom walls.

      But joking aside, the company continues to face choppy waters as it dukes it out with rivals like Facebook and Apple, both of which have, at times, gained the upper hand over Google.  Nonetheless, Google has consistently shown that it has the adaptability and stamina to stay in the game.  Google’s head of global communications and public affairs, Jordan Newman, commented via email: “As we celebrate our 12th birthday, we're pleased with where we are and we know the best is yet to come. Over the years, we've found that if we focus on the user all else will follow and the same philosophy holds true today.”

      To celebrate the company’s tween birthday, let’s look at some old baby pictures and reminisce on some of Google’s milestones.

1995

      Larry Page, a University of Michigan graduate, is considering grad school at Stanford, and Sergey Brin is assigned to show him around.  The two hit it off and magic is made!  The following spring semester, they begin collaborating on a new search engine called BackRub.  The search engine, which uses a PageRank algorithm to measure page relevance to a given search, operates on the Stanford University server for a year, using the domain name google.stanford.edu, before it exceeds bandwidth.

1997

      Page and Brin rename the project “Google,” a playful misspelling of the word “Googol,” which refers to the number consisting of a 1 and 100 zeros, representing the project’s aim to organize a bottomless pool of information on the Web.  The Google.com domain name is officially launched in September 1997.

1998

      August: Sun co-founder Andy Bechtolsheim becomes Google’s first investor, investing $100,000 to “Google Inc.,” which did not yet exist.

      September: Page and Brin formally incorporate Google in a friend’s garage in Menlo Park.  Fellow Computer Science grad student, Craig Silverstein, becomes Google’s first employee.

      December: Three months after incorporating, PC Magazine names Google the “search engine of choice” in its review of top 100 Websites for 1998, noting that the search engine has an “uncanny knack for returning extremely relevant results.”

1999

      February: The eight-person company moves to a new office at 164 University Avenue in Palo Alto, California.  The first snack ordered for the office, other than drinks, is Swedish fish…for some reason.

      June: The company raises $25 million from Sequoia Capital and Kleiner Perkins.

      July: The company moves to its Mountain View location.

      December: The year-end look at search trends reveals the most frequent search terms of 1999, which include:

   1. Pokemon
   2. Apollo
   3. Slashdot
   4. Y2K
   5. Trenchcoat Mafia
   6. Hurricane Floyd
   7. Kosovo
   8. DeCSS
   9. MIT University
  10. Star Wars

2000

      May: Google is translated into 10 languages, including French, German, Portuguese, Spanish, Swedish, Finnish, Italian, Dutch, Norwegian, and Danish.

      June: Google partners with Yahoo! to become its default search provider.  Also in June, Google announces the first billion URL-index, making Google the largest search engine worldwide.

      October: Google AdWords launches with 350 customers, allowing for keyword targeting and performance feedback.  The ads are text-based only to maximize page-loading time and keep pages uncluttered.  Keywords are sold based on a combination of click-throughs and price bids, with bidding starting at $0.05 per click.

2001

      March: Eric Schmidt is named Chairman of the Board of Directors.

      August: The company opens its first international office in Tokyo.  Also in August, Schmidt is named CEO and Larry Page and Sergey Brin become presidents of product and technology.

      December: The company reaches an index of three billion Web documents.

2002

      May: Google partners with AOL to bring Google search and sponsored links to the 34 million Web users on CompuServe, Netscape, and AOL.com.

      September: Google launches Google News with 4,000 news sources.

2003

      February: Google acquires Pyra Labs, the creators of Blogger, which allow the company to use information scoured from blogs to improve Google News.  Also in February, Yahoo! discontinues its partnership with Google, which is managing 84.7% of all Web searches through its partnerships with Yahoo!, AOL, and Netscape.

      March: Google announces the launch of AdSense, a new content-targeted advertising service that extends advertiser reach and replaces untargeted ads with relevant sponsored links.  The technology gauges user response in the form of click-through rates to determine the order in which ads are shown. Users see the most relevant advertising first and advertisers see average click-through rates at least five times higher than the industry average for traditional banner ads.

      September: The company is estimated to be worth between $17 billion and $19 billion.

2004

      January: Google launches Orkut as its first foray into the social networking arena.  The network is named after Google employee Orkut Büyükk?kten, who created the site during his 20% personal time, which the company mandates all employees take to work on side projects of their own.  The network today has 100 million active members worldwide, most of whom come from Brazil and India.

      February: Google’s index reaches six billion Web items, including 4.28 billion web pages and 880 million images.

      April: Google introduces Gmail as an invitation-only beta release.  Also in April, Google files for an IPO, with Morgan Stanley and Credit Suisse First Boston acting as underwriters for the deal.

      August: Google’s IPO, one of the most talked about and debated IPOs of the day, takes place on Wall Street with 19,605,052 shares starting at a price of $85 per share, hoping to raise $1.67 billion.  The sale puts the company’s valuation at $27 billion, which is lower than expected.  Nevertheless, over 1,000 Google employees become millionaires and founders Larry Page and Sergey Brin become billionaires.

      September: Google reaches 100 Google domains worldwide.

      November: Google reaches an index of eight billion Web pages.

Source from Vator News