HKIRC has rigorously planned and submitted an application to administer '.香港'  since the approval of the Internationalized Domain Name Country Code Top Level Domains (IDN ccTLDs), at a meeting held by the Internet Corporation for Assigned Names and Numbers (ICANN) in Seoul.

Mr. Jonathan Shea, CEO of HKIRC said: "The objective of HKIRC is to provide '.hk' registration services and promote usage of the Internet." Through the timely introduction of '.香港' domain, Chinese and English domain names will become complementary to each other, fostering the growth of the Internet community as well as leveraging on the market potential of the huge Chinese-speaking population of one billion-plus. The introduction can also cater for the demands of the local users who prefer to use their own dialect.

According to a survey conducted by the China Intern