HKIRC has rigorously planned and submitted an application to administer '.香港'  since the approval of the Internationalized Domain Name Country Code Top Level Domains (IDN ccTLDs), at a meeting held by the Internet Corporation for Assigned Names and Numbers (ICANN) in Seoul.

Mr. Jonathan Shea, CEO of HKIRC said: "The objective of HKIRC is to provide '.hk' registration services and promote usage of the Internet." Through the timely introduction of '.香港' domain, Chinese and English domain names will become complementary to each other, fostering the growth of the Internet community as well as leveraging on the market potential of the huge Chinese-speaking population of one billion-plus. The introduction can also cater for the demands of the local users who prefer to use their own dialect.

According to a survey conducted by the China Internet Network Information Centre (CNNIC), over 60% of netizens feel that domains in local dialects can help people to search sites, and are useful for promotion. Moreover, over 55% of domain users said localized domains could help to extend the influence of mainland brands on the Internet. Since a number of Chinese netizens expressed support for the opening of IDN registrations, it is estimated that the majority of the current 180,000 '.hk' users will register a Chinese '.香港' domain in the future.

The local community is keenly anticipating and supporting the introduction of ccTLD '.香港'. A number of enquiries have been received already from corporations, organisations, small-and-medium enterprises, and reputable brands such as Sino Group, Lung Wah (龍華乳鴿), and the creative online exchange platform Anyidea.hk, which are looking forward to using '.香港' domain to showcase the quality and creative branding of Hong Kong to explore further business opportunities.

Speedy Group, one of HKIRC’s industry partners, also welcomes the release of '.香港'. Speedy Group has said that the new measures will change the domain name market dominated by English, and that '.香港' will eliminate language obstacles and help explore new market potential.

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