Selecting an Internet domain name for your business or product should be an integral part of naming the business or product itself. Compelling domain names (with an appropriate TLD) are becoming increasingly more difficult to come up with because domain names are being registered at such a colossal rate. Whether you have an established business or you are looking to start a new business, there are different aspects to consider as you dive into the process of selecting a domain name.

Choosing a domain name for your business or product is a complex exercise because there are many things to consider: the specific purpose of your Web site, the demographics of your intended audience, the appropriate top-level domain(s) (TLD), geographical location, language of your target audience, and visitor sensibilities. One thing quantitative research cannot measure is the emotional connection (or lack of) a brand has with its users. It takes great care to find the correct balance between all the parts of the whole to provide a complete brand experience to site visitors and customers. The choice to make upfront is to either choose a domain name with a specific keyword that lends to search engine optimization (SEO) value because a key part of your business growth strategy is to drive online traffic to your website, or to choose a generic brand name and take on the marketing challenges.

Clearly, being in the position of needing both a domain name and a company name is the best position to be in because you have more flexibility. The overall takeaway is to make sure that you purchase a domain name that matches your company name, and that the domain name has an ideal extension such as .com before you make a commitment. A way of targeting a geographic location without compromising the extension is to target within the keyword part of the domain itself. For example, a dentist based out of Tulsa could use CosmeticDentistryTulsa.com. These domains do extremely well in regards to Search Engine Optimization (SEO) but aren't very popular as brands, even though they are generic in value.

Corporations typically prefer CompanyName.com as the main site, with additional brands having their own site to reflect specific targeted marketing, messaging, etc. For example, General Motors uses GM.COM as its corporate site, yet they have various brand sites such as Chevrolet.com, Cadillac.com, GMC.com and Buick.com.

Service sites like Yahoo, Google and Skype use a central domain name for all global web traffic.However, they use country specific extensions to allow for localization of services. For example, Google uses Google.co.uk, Google.de, Google.fr, Google.ca, Google.co.in, Google.cn for United Kingdom, Germany, France, Canada, India and China respectively.

About Eranet
Todaynic.com International Limited(Eranet.com) was incorporated in Hong Kong in 2005, directly under Todaynic.com, Inc. which was established in 2000. As one of the first ICANN (The Internet Corporation for Assigned Names and Numbers), Verisign, HKDNR, and CNNIC (The China Internet Network Information Center) accredited registrars, Eranet is also a leading provider of services in domain name registration and web hosting.

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