Social networking giant Twitter has introduced a new feature that will allow advertisers to target users on its platform based on their language.

It is being seen as the latest step by Twitter to attract more advertisers.

Advertising is the biggest source of revenue for Twitter - accounting for 90% of sales in the first quarter of this year.

The firm already lets advertisers target people by interest, keywords, gender, and geography.

"Advertisers can now target promoted tweets and promoted accounts in languages that their audience understands, while users are eligible to see highly relevant ads in their language," Nipoon Malhotra, group product manager - revenue at Twitter, said in a blog post.

product manager - revenue at Twitter, said in a blog post.

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