The development of the Internet over the past 20 years has not only changed the way most people live their lives, but has also provided a

plethora of new platforms for business. The advertising industry`s adoption of the micro blog, or Weibo, as a promotional tool is a pertinent

example.

Ye Feng, 34, a marketing professor in Beijing, frequently takes calls from public relations (PR) companies offering to pay him 5,000 yuan ($769) for

every post on his micro blog that promotes their products.

He writes an average of eight posts daily, mainly about business matters and information about his courses.

More importantly, he has more than 300,000 followers who read his posts on the micro-blogging website weibo.com.

If Ye agreed to include product placements in 50 percent of his posts, he could make 20,000 yuan a day, just by typing fewer than 500 words, all

of which are provided by PR companies.

"I don`t want to make my micro blog too commercial," he said. "I might lose fans if I am discovered promoting products in my postings."

In addition to his work teaching Executive Master of Business Administration (EMBA) courses at many of China`s top universities, Ye is also the

founder of Sunup Consulting Co Ltd, a Beijing-based strategic consulting company.

.com$9.99/yr  .net$9.99/yr

.org$9.99/yr   .aisa$1.5/yr

.cn$17.96/yr  .pw$2.99/yr 

.HK$22.63/yr     .Taiwan$45.16/yr 

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