Should you own a domain name?

Some website owners (mostly bloggers) host their website or blog on a free platform and run it on a third level domain (like http://www.myblog.blogspot.com and http://www.myblog.wordpress.com). The question often raised is: Should you have your own domain name.

My answer is yes, absolutely.

Having your own domain name makes it easier to market your website. Furthermore there is less restriction with your own domain name (for example WordPress.com normally does not allow advertisements) and the cost of owning a domain is just $10/year.

How to choose a right domain name?

A good domain name plays a vital role in your web marketing effort.

Generally, you want something sticky (easy to remember), meaningful (related to your website content), and keyword-rich (not a must, but important if SEO is a major part of your web marketing strategy). Avoid long URLs and overuse of hyphens. Write your selected domain name on a piece of paper and check carefully if there’s any spelling mistake or unwanted pun. Remember the example of www.dicksonweb.com – a temperature instruments manufacturer’s website. The boss, Dickson, wasn’t aware that www.DicksonWeb.com can be read as www.DicksOnWeb.com. This created much PR tensions for the company and they had to change their site name to www.DicksonData.com (which doesn’t look very good too).

Do keep in mind that although your domain name is important, there are also another 99 things that make up a good website. It makes no sense to sweat too much in selecting the ‘best name’ for your website as eventually what users need is the quality of your web content or service.

Does a good domain name improve search engine rankings?

Some believe that search engine optimization (SEO) is nothing but stuffing keywords in the Meta tags and content. Well that’s the story for year 1998. Nowadays you need to do a lot more than that in order to win the search engine wars. Domain names, for instance, plays an important factor when it comes to SEO nowadays.

A domain name should be easy to memorize and related to the theme of the website. It is often highly recommend to have your primary targeted keywords included in your domain name as one, it tells your first time visitors what this site is about; and two, it allows search engines to group your website in the right category (and thus giving better opportunity to rank in related search result pages).

Does an aged domain helps in search engine rankings?

There are no clear-written guidelines or rules that an old domain will improve search engine rankings. As you can see from the video (April 2009) below, Matt Cutt (representing Google) did talk about the relationship between domain age, years of domain registration, and search engine rankings; and asked webmaster not to worry too much about site age.

About Eranet
Todaynic.com International Limited(Eranet.com) was incorporated in Hong Kong in 2005, directly under Todaynic.com, Inc. which was established in 2000. As one of the first ICANN (The Internet Corporation for Assigned Names and Numbers), Verisign, HKDNR, and CNNIC (The China Internet Network Information Center) accredited registrars, Eranet is also a leading provider of services in domain name registration and web hosting.

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