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How 1&1 Internet’s New SEO Spotlight Tool Will Help Boost S

  • 發佈時間:2013-09-27

  • 瀏覽次數:5058

  • Building an online presence can be difficult for small and medium-sized businesses, particularly for those businesses that are just starting out and have little or no knowledge of how SEO works. Hiring an SEO expert can be expensive and not feasible to the average small business with their limited marketing budget. Recognizing this problem, web hosting provider 1&1 Internet has developed SEO Spotlight to offer an affordable tool for SMB’s to boost their rankings within Google and other top search engines. “This is really complimentary with our MyWebsite product, which guides people to creating their website,” said Hillary Close, product marketing manager at 1&1 Internet. “It allows SMB’s to get more traffic to their website, which we all know is important in a business that is starting out.” 1&1 SEO Spotlight acts as an interactive advisor to a company, helping to optimize their search rankings and drive traffic to their business. The foundation of the tool is the keyword generator that instantly compiles the top search terms. By entering basic information about a business, such as the company’s name, industry and advertising audience, users can adapt these keywords in the website’s source code to optimize their SEO rankings. The SEO tool is designed for the most elementary users, providing an intuitive experience for end users. “It’s geared to the beginner — it’s the person that has heard of SEO, but don’t reall know what to do or how to get started,” said Kelly Meeneghan, public relations manager at 1&1 Internet.

     “This provides them with a simple tool that is cost-effective, where they can do it themselves and have full control over it.” SEO Spotlight gives helpful advice on how to execute a backlink strategy, where the number and type of backlinks indicate the popularity, usefulness and relevancy of a website, which all have a direct impact on the ranking of a site. The tool also offers support for creating a Google Places entry, which helps businesses target customers and develop a working relationship with them. Other key features include an interactive user interface, automatic suggestion of keywords based on a company’s data, step by step instructions on how to enhance visibility online and measurement of current SEO success, the ability to monitor competition, and a price/performance ratio. SEO Spotlight’s website optimization works similarly to a word processor’s spell check, where users can enter current website text to analyze the effectiveness of its search rankings and make suggestions to improve these rankings.

     The SEO Spotlight tool is included in the 1&1 MyWebsite Plus package. Priced from $9.99 per month to $19.99 per month, the tool can be used with 1&1 shared Web hosting, eShop, Dedicated Server, Dynamic Cloud Server, or other MyWebsite packages. In addition, 1&1 is currently offering a free 30-day trial period to test out the SEO Spotlight. Non-1&1 Internet customers will later have the opportunity to use the SEO tool when it becomes available as a stand-alone product, which will serve as a great value-add to their customers.If you want to know information about domain name,please click http://www.eranet.com

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