In the past few years, the web hosting industry has continued a trend of mergers and acquisitions. Today, there are several major names that dominate the marketplace and have marketing budgets that seem impossible to match.

However, the success of large enterprises does not mean there is no room for smaller businesses and new companies entering the web hosting market. In fact, with an intelligent marketing strategy, even the smallest companies can compete with larger organizations.

At HostingCon 2013, you can discover the benefits of developing a “big strategy” for your business in a session designed to help you win more business. “The Big Strategy Advantage: How to Outcompete and Out Earn Your Largest Rivals,” is a marketing session that will help you create and implement a marketing strategy that focuses on the core of what your business does and, most importantly, what you do differently from your largest competitors.

The importance of strategy

In an attempt to connect with more customers and attract them to your company, you could spend hundreds of hours experimenting with many different types of marketing.

These could include:

Online advertising through banner advertisements and links

Search advertising through organic search results or pay-per-click (PPC)

Social media advertising through Facebook, Twitter, and LinkedIn

Conventional print marketing, from flyers to press advertisements

These activities can then be extended across two areas: attracting new prospects and marketing services to existing customers.

However, your larger competitors have a bigger budget to work with and, when it comes to a wide-reaching marketing campaign, are better able to leverage multiple marketing methods at once. According to Gartner, companies spent an average of 10.4% of their overall revenue on marketing in 2012. The reality is that, for a larger organization, this ten percent is substantially more than their smaller counterparts can spend.

Smaller web hosting companies have an advantage, but not one based on budget. You can have the advantage of strategy.

In the simplest terms, a good marketing strategy will focus on a specific range of techniques and a small number of core reasons customers should choose you. Perhaps you offer hosting at a lower price. Maybe you are providing specialized services for niche audiences. Or maybe you provide more responsive customer service than your largest competitors.

Your marketing strategy must identify these benefits and focus on marketing them consistently. By staying focused and spending your budget where it is most effective, you can achieve impressive growth by adopting a “big strategy” for your small business.

Develop a big strategy at HostingCon 2013

What makes a good marketing strategy? Which marketing methods should you focus on to achieve the best return on investment? How can you find the unique aspects of your business that make you stand out from your rivals?

“The Big Strategy Advantage: How to Outcompete and Out Earn Your Largest Rivals” answers all these questions and more. Led by Tony Collins, President at TurningPoint Strategy, this inspiring session shares the stories of companies that maximized their revenue and success, despite working with limited resources. The session is a fantastic opportunity to rethink the way you approach marketing and begin designing a strategy that will lead to more growth for your business.

“The Big Strategy Advantage: How to Outcompete and Out Earn Your Largest Rivals” takes place on Monday, June 17th at 10:00am.

To attend HostingCon 2013, register now.