Walmart has started a fight with non-profit OUR Walmart over the domain name OurWalmart.com.

OUR Walmart, which stands for “Organization United for Respect at Walmart”, is a non-profit organization representing hourly workers at Walmart who apparently aren’t that satisfied to have jobs.

The organization’s web site is ForRespect.org, but the domain name OurWalmart.com forwards to the domain name.

Walmart has filed a dispute with World Intellectual Property Forum asking for the domain name to be handed over.

OurWalmart.com’s whois record uses Go Daddy’s proxy service, so it’s not clear if the organization actually owns it. It could merely be someone sympathetic to the cause. But the filing of the UDRP will prompt unmask the registrant’s identity.

Although this may seem like a freedom of speech issue, that’s not how UDRP cases work. Many panelists only accept the freedom of speech argument if it’s clear before going to the domain name that it’s not owned by the trademark owner.

For example, before you visit CompanySucks.com, you’re pretty sure the company doesn’t own the site. But that’s not the case with OurCompany.com. The United Food and Commercial Workers International Union owns WalmartWatch.com, which is another example of a domain that’s clear from the outset that it’s not owned by the company.

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