There is a movement by large companies not only to own the .com version of their domain name, but the .org as well.

“”I’ve noticed an emerging trend in the domain name space as a result of the increasing emphasis on “doing good.”

“Until recently, the domain strategy of choice was to use a single domain name extension to house all a company’s online activity, while other addresses were selected purely as redirects or as brand protection maneuvers. Simply, the prevalent mindset was once a .com (or a .net or .org), always a .com (or .net or .org). But times — and marketing plans — are changing.”

“Now, with more than 200 million domain registrations worldwide, an escalating number of “traditional” .coms  are broadening their online reach by building out their .orgs to dedicate a holistic space to their philanthropic efforts, educational initiatives, online community engagement or crisis communications. ”

“Organizations and corporations are realizing .org’ s value and inherent credibility among their communities.”

Its an interesting article which highlights why .Org maybe picking up steam and is worth a read by all domainers.

Personally I like .org domains even in the world of 500 extensions.

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